The most powerful brands have always been based on simple and logical Ideas. That's the core of a good branding. That's the core of our business. Because that's what a brand should be: simple.
Simple means perfect.
Our clients come to us with various business challenges, such as:
- Planning a new offer for the market;
- Looking for more efficient way to work with advertising and PR agencies;
- Planning an expansion into the new market;
- Facing a big business event such as a merger or acquisition;
- Changing a business model.
But still, whatever a challenge is the only wish that unites them is to change the inefficient and stiff brands perceptions and to increase of business profitability.
We will help to reveal and enhance the TRUE VALUE of your brand.
Insight Branding® creates unique and relevant brand propositions. Propositions with these fundamentals aspects ensured:
- Differentiating;
- Focused;
- Defendable;
- Accomplishable;
- Credible;
- Relevant;
Our tools:
Brand Crystal® - this tool crystallizes the essence of a brand (Brand Essence), defines it’s character and brand’s future vision. It helps to position a brand in the context of consumers and competitors, determines the motivation of consumers, and helps the client to understand and to implement the strategy of brands proposition which would be clear and comprehensible.
Brand Value Map® - an effective tool of analysis helping to determine what values are subconsciously associated by consumers to a brand or its competitors. In this way it is possible to evaluate the existing communication more precisely and formulate future insights.
Winning Business Idea® - is a tool for generating more efficient business strategy. It helps to examine your business strategy and define new more efficient ways for it’s implementation. This is a process which helps to evaluate market, product (service) and consumers in a consistent and systematized way. That is how the possibilities of a brand, it’s advantages and benefits for consumers are identified. And finally, combining creativity with analytical techniques an idea of a more effective business (Winning Business Idea) and a basis for a new positioning of a brand will be formed.
ExPort® – an effective tool for brand portfolio audit, which provides a systematic way to critically examine the current brand portfolio and identify problems and issues that merit further analysis and responsive programs. Is the portfolio delivering synergy, with brands teaming to support and enhance other brands? Are the brands consistent across product-market contexts? Are all the brands fully leveraged? Is there customer-facing clarity? Those are only few questions ExPort® method could help to answer.
Our tools are fully integrated. They also are:
- simple, comprehensible, easily adaptable and quickly prepared;
- flexible – serves for smaller projects just as well as for big ones.